We were originally going to use a photograph of Amy for our front cover but we realised as shes not a recognised actress it was quite dull to use that image. Instead we decided to use the same image as our film poster, which worked out well because using the same image means that the two texts complement each other. Also in terms of appealing to our target audience i think that using the same image helps in advertising the film because they may recognise the image on the front cover because they have seen the poster or recognise the poster because they've seen the Empire front cover. Although this image is not in our teaser trailer, I think our teaser trailer ties in with the poster and front cover because a similar shot of the hooded figure is in the teaser.
Another way in which i think the combination of the main product and ancillary texts is effective is because they all create the same atmosphere of enigma code (which is used a lot in the thriller genre) to appeal to our target audience of thriller/mystery fans. The teaser trailer throughout creates this enigma with the knife dripping blood, the threating note, the worried phone message and the hooded figure. This relates to Todorov's theory of equilibrium, because in our teaser trailer we do not see the 5 stages of equilibrium (we only see disruption of equilibrium), it makes the audience want to see the film to see how the situation is resolved. The film poster creates enigma but in a different way. The hooded figure creates this mystery as we do not know who it is, but also the sentences such as "be careful who you trust" and "coming to get you soon". The front cover also appeals to our target audience because it says "the most anticipated new thriller."
No comments:
Post a Comment